Become An: Austin Tourism Insider

Gain Knowledge.

Build Confidence.

Elevate the Experience.

 See for yourself what ATI participants are saying!

Training Topics Include:

  • Austin history
  • Who visits the area and why
  • Applying customer service skills
  • Local attractions 
  • Information resources available


The Austin Tourism Insider (ATI) Certification serves to increase tourism and build customer loyalty by training and inspiring front-line hospitality employees and volunteers to turn every visitor encounter into a positive and memorable experience.

The ATI Certification goes well beyond basic customer service training; it gives participants the opportunity to build upon their knowledge of the local region, enhance their skills in serving customers, increase their awareness of information resources and discover the impact of tourism while creating memories for each guest they encounter!

This training has been developed and tailored for the local area by those who LOVE living in this town as well as playing in it. This course provides a chance to showcase true Texas hospitality with an Austin twist while sharing the history, food, attractions, music and more that makes Austin the attractive destination that it is. 

ATI Certification Requirements

There are 2 parts to becoming ATI Certified:

1) Complete the ATI course

2) Experience Austin for yourself! Redeem tour voucher within 6 weeks.

*Upon completion of the ATI course all participants will receive a complimentary voucher to experience a local Austin tour company. The participant will have 6 weeks to redeem their voucher in order to be ATI Certified.

This Certification has been developed in collaboration with the Austin Convention & Visitors Bureau. We thank them for their continued support in making Austin a successful tourism destination.